| Başlık | Through Their Eyes |
| Haftanın | Hero |
| Kampanya | Through Their Eyes |
| Reklamcı | L'Oréal |
| Marka | Maybelline |
| İlk Yayınlanma Tarihi | 2023 / 2 |
| Sektör | Cosmetics, Beauty Products & Perfumes |
| hikaye | Over the past few years, Maybelline New York has had an increasing number of gaming partnerships and events. Their gaming marketing strategy, which also appeals to members of the LGBTQ community, reflects the diverse groups of people that use makeup. Through Their Eyes comes before Maybelline New York's Eyes Up Cup gaming event, an all-woman battle royale. The Through Their Eyes campaign involved a social experiment where two popular male gamers, Joel “JoelBergs” Bergs and Drew “DrewD0g” Warne, played a first-person shooter and used voice modification to make their voices sound female. Almost immediately, the two gamers began to face harassment. Other players told them to shut up and go back to the kitchen, used extremely explicit and objectifying language, and told them they wanted to have sex with them. They also had gamers drop out of online matches or ignore them completely |
| Medya Türü | Branded Content |
| Süre | |
| Reklam Sorumlusu | Alexandra Shadbolt |
| Reklam Sorumlusu | Alana Pozzebon |
| Reklam Sorumlusu | Adele Courgenay |
| Reklam Sorumlusu | Liz Odey |
| Reklam Sorumlusu | Tess Norman |
| Reklam Sorumlusu | Dawid Zastawnik |
| Yaratıcı Yönetmen | Shane Geffen |
| Yaratıcı Yönetmen | Andrew Woodhead |
| Sanat Yönetmeni | Charlotte Shearsmith |
| Reklam Yazarı | Anneliese Sullivan |
| Reklam Yazarı | Will Fox |
| Senior Designer | Aaron Wickers |
| Head of Strategy | Tallon Mason-Kane |
| Group Business Director | Charlie McDevitt |
| National Digital Managing Partner | Tim Evans |
| Lead Project Manager | Jenny Pham Manuel |
| Prodüktör | Grace Quinn |
| Editör | Joel Sharpe |
| Online Editior | Adrian Katz |
| Prodüksiyon Şirketi | Truce Films |
| Yönetmen | Jessica Barclay Lawton |
| Prodüksiyon Sorumlusu | Elise Trenorden |
| Prodüktör | Carla McConnell |
| Görüntü Yönetmeni | Jesse Gohier-Fleet |
| Music / Sound Design | Gusto Studios |
| Creative Agency | McCann Worldgroup Australia |
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