Crossroads Community Services - "The Erase Hunger Project"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, United States

Ödüller

11116

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Crossroads Community Services
Ülke: United States

Reklamcı: Crossroads Community

Başlık	The Erase Hunger Project
Haftanın	Saatchi & Saatchi Wellness
Kampanya	The Erase Hunger Project
Reklamcı	Crossroads Community
Marka	Crossroads Community Services
İlk Yayınlanma Tarihi	2015 / 11
Sektör	Others
Slogan	Help Erase Hunger
hikaye	In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger.
felsefe	Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us.
Sorun	In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Sonuç	Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.
Medya Türü	Web Film
Süre	65 seconds
Daha fazla bilgi	http://www.foryourconsideration.xyz/#/erasehunger
Yaratıcı Ajans Başkanı	Kathy Delaney
Yaratıcı Yönetmen	Scott Carlton
Yaratıcı Yönetmen	Carolyn Gargano
Basılı Malzeme	Linda Ellis
İlustratör	Gemma O'Brien
Prodüktör	Steve Pytko
TV production assistant	Christopher Burke
Film Director	Mark Hubatsek
Film Editor	Dayn Williams
Sanat İşleri Satın Alma Sorumlusu	Ali Cohen
TV production assistant	Luke Gargano