Subway - "Subway Logo"

Turner Duckworth

Turner Duckworth London, United Kingdom

13444

Başlık	Subway Logo
Haftanın	Turner Duckworth
Kampanya	Subway Visual Identity
Reklamcı	Doctor's Associates, Inc.
Marka	Subway
Posted	Ekim 2018
Sektör	Restaurants & Fast Food
hikaye	We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH).
Medya Türü	Print
Süre	70 seconds
Creative Agency	Turner Duckworth
Head of Design	David Turner
Head of Design	Bruce Duckworth
Yaratıcı Yönetmen	Andy Baron
Reklam Yazarı	Colin Corcoran
Fotoğrafçı	Marion Luttenberger
Tipografi	Ian Brignell
Yaratıcı Yönetmen	Sarah Moffat