Urgence Homophobie - "Their Story is My Story"

FRED & FARID Paris

FRED & FARID Paris Paris, France

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Marka: Urgence Homophobie
Ülke: France

Reklamcı: Urgence Homophobie

Başlık	Their Story is My Story
Haftanın	FRED & FARID Paris
Kampanya	Their Story is My Story
Reklamcı	Urgence Homophobie
Marka	Urgence Homophobie
İlk Yayınlanma Tarihi	2018
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
felsefe	To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own. The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Medya Türü	Public Relations
Süre	128 seconds
Social Media Manager	Anthony Bober
Production Company	Cousines & Dépendances
Unit Director	Juliette Maillard
Music Composer	Patxi Garat
Photographer	Clément Duquenne
Prodüksiyon Sorumlusu	Marie Etchegoyen
Prodüksiyon Sorumlusu	Yann Girard
Project Manager	Marine Dufour
Brand Manager	Guillaume Mélanie
Brand Manager	Benjamin Gauthier
Yaratıcı Yönetmen	Olivier Lefebvre
Yaratıcı Yönetmen Ortağı	Etienne Renaux
Yaratıcı Yönetmen Ortağı	Julien-Pierre Mallet
Sanat Yönetmeni	Anthony Bober
Director	Benoit Pétré
Reklam Yazarı	Anthony Bober