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Augustus Sung
Augustus Sung
Associate Creative Director at R/GA
New York, United States
Düzelt
See all work
Başlık#danceAwesome
Haftanın
Kampanya #danceAwesome
Reklamcı Samsung
Marka Samsung Galaxy A
İlk Yayınlanma Tarihi 2020 / 1
Sektör Mobile Telephones & tablets
felsefe The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent.
Medya Türü Social Media
Süre
Agency
Senior Strategist
Editör
Senior Animator
Senior Animator
Senior Sound Designer
Animasyon
Animasyon
Animasyon
Animasyon
Agency
Renklendirme
UGC Curation and Clearances
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
Yaratıcı Yönetmen Ortağı
VP, Group Executive Creative Director
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Yaratıcı Yönetmen
Senior Designer
Tasarımcı
Group Account Director
Management Supervisor
Group Director Production
Lead Producer
Strategy Director
Senior Connections Planner
Strategy Director Influence
Executive Content Producer Studios
Director of Content Print Production
Senior Content Producer of Studios
Senior Content Producer of Studios
Director of Business Affairs
Business Affairs Manager

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