| Başlık | FIREFIGHTER |
| Brief | As a bell rings, a man climbs out of bed, fully dressed in a firefighter’s uniform. We hear sirens and the crackle of a walkie talkie. It’s as if there’s an emergency in progress. But as the firefighter moves slowly through the house, it looks peaceful, with no sign of fire. He goes downstairs, where he is greeted by a normal family. A young woman puts a scarf around his neck. A man suggests a walk. As the perspective changes, with realise that the firefighter is now an elderly man with Alzheimer’s. Understanding is the best treatment. |
| Haftanın | DDB Argentina |
| Kampanya | Firefighter |
| Reklamcı | Fundacion INECO |
| Marka | Fundacion INECO |
| İlk Yayınlanma Tarihi | 2016 / 4 |
| Sektör | Others |
| Slogan | Understanding is the best treatment |
| hikaye | A firefighter wakes up lying in a bed in a room of a house that doesn't recognize. A little frightened and haunted by his own demons , he decides to start exploring to discover the truth of the place where he is trapped. |
| Medya Türü | Cinema |
| Süre | |
| Creative Vice President | Hernan Jauregui |
| Yaratıcı Yönetmen | Santiago Salas |
| Yaratıcı Yönetmen | Ignacio Ruarte |
| Yaratıcı Yönetmen | Beto Cocito |
| Prodüktör | Claudio Migliardo |
| Prodüksiyon Şirketi | Huinca Cine |
| Yönetmen | Alejandro Rey |
| Prodüksiyon Sorumlusu | Diego Turdera |
| Prodüksiyon Sorumlusu | Mariana Biquard |
| Assistant Director | Diego Mesa |
| Görüntü Yönetmeni | Mauricio Heredia |
| Post Production Company | Ctrl Z |
| Post Production Coordinator | Cristian Martino |
| Editör | Carla Muzykanski |
| Sound Designer | Jose Luis Diaz |