| Başlık | The Not Celebration |
| Haftanın | Cheil |
| Kampanya | The Not Celebration |
| Reklamcı | Los Ojos de Chile |
| Marka | Los Ojos de Chile |
| Posted | Haziran 2022 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | Thousands of chileans demanded change in the conditions of injustice and inequality they’ve lived for 30 years. The government responded, but with violence, leaving over 400 people hurt with eye trauma. So, we create a gamer manifestation that took over the fields of one of the most popular football games in the world, to make everyone play an important role, inviting them to make a goal to injustice and not celebrate it. With a simple combination in FIFA, we will recreate the symbol gave birth to a gesture against injustice. A symbol that even 2 years after the events we keep using for looking repair. |
| Medya Türü | Case Study |
| Süre | |
| Digital Agency | Cheil New York |
| Yaratıcı Yönetmen | Felipe Ortiz |
| Yaratıcı Yönetmen | Raul Rodriguez |
| Sanat Yönetmeni | Emanuelle Vargas |
| Reklam Yazarı | Alejandro Orozco |
| Post Producer | Diego Fornazzari |
| Sanat Yönetmeni | Fele Fuenzalida |
| Sanat Yönetmeni | Cristián Pizarro |
More Work
SEE ALLThe Memory Dial
- MARKA:
- Museum of Memory and Human Rights
- HAFTANIN:
- Wolf BCPP
ONEMI Radio
- MARKA:
- ONEMI
- HAFTANIN:
- Shackleton