| Başlık | Can't Wait to Winter (Dawood and Hassan) |
| Haftanın | HoC Dubai |
| Kampanya | Can’t Wait to Winter |
| Reklamcı | The Department of Culture and Tourism Abu Dhabi |
| Marka | The Department of Culture and Tourism Abu Dhabi |
| İlk Yayınlanma Tarihi | 2023 / 11 |
| Sektör | Destinations (Countries & Places) |
| hikaye | The third stage sees beloved Kuwaiti comedians, Dawood Hussein and Hassan Al-Ballam, reuniting for a common cause: capturing their packed outfits and ticking off their Abu Dhabi bucket lists along the way. Spanning several episodes, the chase takes them from one Abu Dhabi must-do to the next then to the next. |
| felsefe | After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | H.E. Nouf Mohamed Al-Boushelaibi |
| Reklam Sorumlusu | Ghadeer Khub |
| Reklam Sorumlusu | Nada Assaf |
| Reklam Sorumlusu | Mohamed ElShorafa |
| Reklam Sorumlusu | Mira Al Abdullah |
| Yönetici Direktör | Natalie Shardan |
| Yaratıcı Ajans Başkanı | Akhilesh Bagri |
| Client Services Director | Rawida Saade |
| Müşteri Direktörü | Yehia El Joueidi |
| Senior Account Executive | Mohamad Saboury |
| Head of Strategy | Frances Bonifacio |
| Digital & Channel Strategist | Karim Mroueh |
| Yaratıcı Yönetmen | Andre Couto |
| Yaratıcı Yönetmen Ortağı | Daniel Zacatenco |
| Senior Copywriter | Zein Sadedin |
| Senior Copywriter | Nehal Salah |
| Senior Art Director | Kunal Gawani |
| Sr. Digital Designer | Yasir Ali |
| Prodüksiyon Şirketi | Dejavu Dubai |
| Prodüksiyon Sorumlusu | Manasvi Gosalia |
| Prodüktör | Maarouf Bikdache |
| Prodüktör | Kavya Iyer |
| Yönetmen | Fernando Livschitz |
| Görüntü Yönetmeni | Fatih Türker |
| Fotoğrafçı | Naim Chidiac |
| Head of Post Production | Rafic Sawaya |
| Prodüktör | Sampada Harkara |
| Yönetmen | Navzar Eranee |
| Görüntü Yönetmeni | Marcus Autelli |
| Fotoğrafçı | Rohan Shreshta |
| Görüntü Yönetmeni | Daniel Tudano |
| Yönetmen | Mohamad Kalawi |
| Görüntü Yönetmeni | Mik Allen |
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