Fundación Vida Silvestre - "Add the Ring"

Y&R Argentina

Y&R Argentina Buenos Aires, Argentina

7049

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Fundación Vida Silvestre
Ülke: Argentina

Reklamcı: Fundación Vida Silvestre

Başlık	Add the Ring
Haftanın	Y&R Argentina
Kampanya	Add the Ring
Reklamcı	Fundación Vida Silvestre
Marka	Fundación Vida Silvestre
İlk Yayınlanma Tarihi	2016 / 8
Sektör	Environmental & Ecological Issues
hikaye	Antarctica is one of the world’s greatest and most precious wild places. It’s also one of its most vulnerable. Every one of the changes it experiences has a major impact on the rest of the planet. We should remember that it’s the sixth continent, and that it belongs to all of us.In order to understand the main threats that face this unique continent, we must focus on overfishing, climate change, and ocean acidification. Over the past fifty years, the western part of the Antarctic Peninsula has recorded a rise in temperature four times larger than the average rise in temperature experienced by the rest of the planet. Sea ice covers a surface area 40% smaller than it did twenty-six years ago
felsefe	Each of the Olympic symbol’s rings represents one of the planet’s five continents. That’s why, this year, just hours before the most important athletic contest on earth brings us all together, Fundación Vida Silvestre Argentina (WWF) is launching “Add the ring”: a campaign to add the missing ring, which would represent the Antarctic continent, to the Olympic symbol so that we can start seeing the world as it really is.
Medya Türü	Print
Süre	57 seconds
Daha fazla bilgi	www.addthering.com
Yaratıcı Yönetmen	Lisandro Grandal
Yaratıcı Yönetmen	Fernando Tchechenistky
Yaratıcı Yönetmen	Lisandro Grandal
Yaratıcı Yönetmen	Fernando Tchechenistky
Yaratıcı Yönetmen	Gustavo Botte
Digital Creative Director	Maria José Menéndez
Sanat Yönetmeni	Giovana Fazio
Müşteri Temsilcisi	Mariana Iesulauro
Müşteri Temsilcisi	Astrid Schwab
Proje Sorumlusu	Jaime Vaca Guzmán
Prodüktör	Luis Pompeo.
Ajans Prodüktörü	Juan Maidana
Ajans Prodüktörü	Marisa Turco
Görüntü Yönetmeni	Fernando Constanza
Reklam Sorumlusu	Martín Font
Reklam Sorumlusu	Ines Lanz
Reklam Sorumlusu	Carolina Martinez.