Başlık | N4TURE'S NUMB3R5 |
Haftanın | Accenture Song (formerly Kolle Rebbe) |
Kampanya | N4TURE'S NUMB3R5 |
Reklamcı | WWF |
Marka | WWF |
Posted | Temmuz 2022 |
Sektör | Environmental & Animal Issues |
hikaye | Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now! |
Medya Türü | Case Study |
Süre | |
Post Prodüksiyon | Mackevision Medien Design GmbH |
Sanat Yönetmeni | Sebastian Haus |
Medya Ajansı | Crossmedia GmbH Agentur für Mediaberatung |
Reklam Yazarı | Max Wort |
Yaratıcı Yönetmen | Andreas Brunsch |
Yaratıcı Yönetmen | Steffen Bärenfänger |
Prodüktör | Kathrin Kleyh |
Prodüktör | Giulia Sanna |
Prodüktör | Tobias Lawrenz |
3D Lead | Malte Lauinger |
Müşteri Temsilcisi | Franziska Rist |
Müşteri Temsilcisi | Carolin Rieke |
Sanat İşleri Satın Alma Sorumlusu | Vanessa Rüsch |
Sanat İşleri Satın Alma Sorumlusu | Stella Herbolzheimer |
Sanat İşleri Satın Alma Sorumlusu | Alice Feja |
Ses Mühendisi | Klaas Nocken |
Compositing | Daniel Beckmann |
Creative Lead | Martin Terhart |
Campaign Director | Almuth Gaitzsch |
Grafik Tasarım | Luis Pombo |
Managing Director, Creation | Fabian Frese |
Photo Post Production | Martin Piechotta |
Prodüksiyon Sorumlusu | Sascha Bugai |
Senior Campaigner | Svenja Roth |
Ses | Jessica McIntyre |
Concept / Editing | Julian Jacobi |