Başlık | Diva Soft-Top |
Haftanın | WCRS |
Kampanya | Diva Soft-Top |
Reklamcı | Churchill Insurance |
Marka | Churchill Insurance |
İlk Yayınlanma Tarihi | 2016 / 8 |
Sektör | Insurance |
Slogan | Depend on the dog |
hikaye | The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. |
felsefe | The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Orlando Warner |
Yaratıcı Ekip | Rosanna Walker |
Yaratıcı Ekip | Chris Da Roza |
Ajans Prodüktörü | Victoria Dashwood-Quick |
Ajans Prodüktörü | Nosisa Majuqwana |
Müşteri Temsilcisi | Emma Marsland |
Müşteri Temsilcisi | Carolina Gutierrez-Vargas |
Müşteri Temsilcisi | Joss Hunt |
Müşteri Temsilcisi | Katie Briefel |
Strateji Planlama | Elisa Edmonds |
Strateji Planlama | Alicia Gaworska |
Medya Ajansı | MediaCom |
Prodüksiyon Şirketi | Blinkink |
Yönetmen | Joseph Mann |
Animasyon | Joseph Mann |
Görüntü Yönetmeni | Ed Tucker |
Prodüksiyon Şirketi Prodüktör | Josh Smith |
Editör | Max Windows |
Editing Şirketi | Stitch |
Post Prodüksiyon | Finish |
Ses | Angell Sound |
Renkçi | Duncan Russell |
Özel Efektler | Andy Copping |