Başlık | The story of Gerard |
Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
Haftanın | Dawn |
Kampanya | The story of Gerard |
Reklamcı | UWV |
Marka | UWV |
İlk Yayınlanma Tarihi | 2023 / 5 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market. |
Medya Türü | Case Study |
Yaratıcı Yönetmen | Frenkel Schönfeld |
Creative Producer | Ynske Postma |
Direktör | Kyra Roest |
Strategy Lead | Esther Overmars |
Tasarım | Martijn de Beurs |
Görüntü Yönetmeni | Mick Van Dantzig |
Post Prodüksiyon | Marla Grading |
Post Prodüksiyon | Wietse van Bezooijen |
Ses | Raven Artson |
Müzik | Raven Artson |
Sanat Yönetmeni | Tom Rentmeester |
Proje Sorumlusu | Alexander van der Pal |
Tasarım | Niek Kessels |
İlustratör | Melcher Oosterman |
Yönetmen | Victor Vroegindeweij |
Prodüksiyon Sorumlusu | Marlice Draijer |
Offline | Mark Wallaard |