Kyra Roest
Founder at AD BUSINESS
Amsterdam, Netherlands
BaşlıkThe story of Gerard
BriefWe decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole.
Haftanın
Kampanya The story of Gerard
Reklamcı UWV
Marka UWV
İlk Yayınlanma Tarihi 2023 / 5
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market.
Medya Türü Case Study
Yaratıcı Yönetmen
Creative Producer
Direktör
Strategy Lead
Tasarım
Görüntü Yönetmeni
Post Prodüksiyon
Post Prodüksiyon
Ses
Müzik
Sanat Yönetmeni
Proje Sorumlusu
Tasarım
İlustratör
Yönetmen
Prodüksiyon Sorumlusu
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