BASF - "Hernan Bradas"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

2289

Marka: BASF
Ülke: Ireland

Reklamcı: BASF

Başlık	Hernan Bradas
Haftanın	Rothco, part of Accenture Song
Kampanya	We Love EVs
Reklamcı	BASF
Marka	BASF
İlk Yayınlanma Tarihi	2021 / 12
Sektör	IT & Electrical Components
felsefe	From reducing our CO2 emissions to contributing to a more sustainable society, there’s plenty to love about electric vehicles. But, with game-changing innovation, there’s always so much more we can achieve. As one of the world’s most innovative companies, BASF develops solutions that address the planet’s biggest challenges and enhance our everyday lives. A leading producer of energy vehicle (EV) battery materials, BASF is innovating new technologies for battery recycling, improved reach, better charging times, as well as researching alternative materials for next generation batteries. Looking to engage the world with BASF and highlight the company’s passion for sustainable innovation, Rothco, part of Accenture Interactive, has created a campaign that showcases all there is to love about e-mobility. Through a series of real life - and wonderfully human - stories, the global ‘We Love EVs’ campaign introduces audiences to some of the world’s most passionate electric vehicle fans. It shows how BASF’s battery materials team is working to address climate change and conserve natural resources, from sourcing through production to recycling. Rothco, part of Accenture Interactive, worked with production company Nice Shirt and director Matt Houghton to craft three hero films that focus on the importance of collaboration, cooperation, and human connection, whilst simultaneously showcasing BASF’s mission to make electric battery materials for EVs even more sustainable and effective. The first film tells the story of racing driver Hernan Bradas, who is carrying on his father’s legacy by building a fully electric racing car named the ‘eBaquet’ - the first of its kind. The second follows husband and wife team, Steve and Audrey Clunn who, since 1996, have worked to make a difference in the world by converting cars and pick-up trucks to electric vehicles. The third and final film follows father Lao Qian as he looks to reconnect with his son Xiao through a 2000km road trip across Tibet in his electric car. In addition to the three films, the campaign also tells the stories of people dedicated to their work in battery materials at BASF. All the stories will be hosted on the BASF campaign website. The global, digital-only campaign is now live in nine languages across the US, China, and 12 European countries. All content directs audiences to the “We Love EVs” website, allowing readers to find out more about BASF’s innovation and work in the area of e-mobility.
Medya Türü	İnteraktif
Süre	96 seconds
Market	United Kingdom
Daha fazla bilgi	https://weloveevs.basf.com/battery/en-en/
Prodüksiyon Şirketi	Nice Shirt Films
Editing Şirketi	Tenthree
Müzik	Extreme Music
Reklam Sorumlusu	Carol Sizmur
Ajans Prodüktörü	Jeremy Muthana
Yaratıcı Ajans Başkanı	Al Kelly
Yaratıcı Yönetmen	Jen Speirs
Creative Director, Copywriter	John McMahon
Creative Director & Technologist	Torlogh O’Boyle
Yaratıcı Ekip	Dave Kelly
Yaratıcı Ekip	Meabh McElduff
Agency Director	Rosie Rogers
Müşteri Direktörü	Joanna Cawley
Müşteri Temsilcisi	Roisin Watters
Proje Sorumlusu	Caitriona Coakley
Strategist	Colette Henry
Yönetmen	Matt Houghton
Prodüktör	Richard Martin
Prodüktör	Jack Cain
Görüntü Yönetmeni	Bob Scott
Görüntü Yönetmeni	Nacho Aveille
Görüntü Yönetmeni	Sascha Schoberl
Post Prodüksiyon	Raised by Wolves
Editör	Gary Forrester
Editör	Blaine Pearson
Post-production Supervisor	Jon Hollis
Ses	Audium
Ses	Screen Scene
Müzik	Manners McDade
Web designer	Torlogh O’Boyle
Digital Agency	Virtual Identity GmbH
Medya Ajansı	Spark Foundry
Prodüksiyon Şirketi	Curious Productions