| Başlık | Dare |
| Haftanın | Team One |
| Kampanya | Find your Wild |
| Reklamcı | 14 Hands Winery |
| Marka | 14 Hands Winery |
| İlk Yayınlanma Tarihi | 2021 / 5 |
| Sektör | Alcoholic |
| hikaye | Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Jesse Blatz |
| Yaratıcı Yönetmen | Matt Lanzdorf |
| Associate Director of Content | Leah Bohl |
| Associate Producer | Robert Holeman |
| Yaratıcı Ajans Başkanı | Chris Graves |
| Yaratıcı Yönetmen | Jason Stinsmuehlen |
| Chief Executive Officer (CEO) | Julie Michael |
| Müşteri Direktörü | Emily Krueger |
| Management Supervisor | Katie Czerwonka |
| Müşteri Süpervizörü | Elliott Klein |
| Strategy Director | Nicole Cestaro |
| Medya Direktörü | Rinku Mahbubani |
| Associate Director of Business Affairs | Janet Anderson |
| Proje Sorumlusu | Kaitlyn Ha |
| Proje Sorumlusu | Henry White |
| Director of Content | Sam Walsh |
| Prodüksiyon Şirketi | MJZ |
| Yönetmen | Steve Ayson |
| Prodüktör | Sarah Cook |
| Prodüksiyon Sorumlusu | Emma Wilcockson |
| DP | Marty Williams |
| Editing Şirketi | Union Editorial LA / Beast LA |
| Editör | Tim Thornton Allan |
| Assistant Editor | Chris Walker |
| President | Michael Raimondi |
| Managing Partner | Michael Raimondi |
| Prodüksiyon Sorumlusu | Joe Ross |
| Finishing Company | Hunter Advertising |
| Flame Artist | Carolyn Woods |
| Flame Artist | Evan Guidera |
| Grafik | Mannix Rickenbacher |
| Prodüksiyon Sorumlusu | Logan Aries |
| Telesine | Co 3 |
| Renkçi | Tom Poole |
| Müzik | SOUTH |
| Kompositör | Rusty Logsdon |
| Kompositör | Jon Darling |
| Yaratıcı Yönetmen | Dan Pritikin |
| Yaratıcı Yönetmen | Matt Drenik |
| Sound Designer | Robin Holden |
| EP | Ann Haugen |
| Prodüksiyon Şirketi Prodüktör | Ignacio Zas |
| Kayıt Stüdyosu | Margarita Mix Santa Monica |
| Sound Mixer | Nathan Dubin |
More Work
SEE ALLThe UnBearable Guest
- MARKA:
- Chateau Ste. Michelle
- HAFTANIN:
- Team One
The No-Goodie Hoodie
- MARKA:
- Chateau Ste. Michelle
- HAFTANIN:
- Team One
Out with the Old (Flame)
- MARKA:
- Chateau Ste. Michelle
- HAFTANIN:
- Team One
The Great EXchange Anthem
- MARKA:
- Chateau Ste. Michelle
- HAFTANIN:
- Team One