| Başlık | Setting Odds |
| Haftanın | Leo Burnett |
| Kampanya | The Betfair Exchange |
| Reklamcı | Paddy Power PLC |
| Marka | Betfair |
| İlk Yayınlanma Tarihi | 2019 / 8 |
| Sektör | Online Gambling |
| felsefe | Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange. |
| Medya Türü | Television |
| Süre | |
| Client Partner | Liam Hopkins |
| Müşteri Direktörü | Ruth Stasiak |
| Müşteri Temsilcisi | Matthew Smith |
| Brand Director | Stephen Mault |
| Reklam Yazarı | Blake Waters |
| Yaratıcı Yönetmen | Luke Boggins |
| Yaratıcı Yönetmen | Dan McCormack |
| Yaratıcı Ajans Başkanı | Chaka Sobhani |
| Sanat Yönetmeni | Steve Robertson |
| Ajans Prodüktörü | Sid Daffarn |
| Planner Director | Ben Felton |
| Tasarımcı | Paul Brandreth |
| Fotoğrafçı | Levon Bliss |
| Yönetmen | Martin Werner |
| Medya Ajansı | MediaCom |
| Aktör | Clive Owen |
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