| Başlık | Big Mac |
| Haftanın | Leo Burnett |
| Kampanya | Iconic Stacks |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| İlk Yayınlanma Tarihi | 2020 / 1 |
| Sektör | Restaurants & Fast Food |
| felsefe | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Ajans Başkanı | Chaka Sobhani |
| Yaratıcı Yönetmen | Pete Heyes |
| Sanat Yönetmeni | James Millers |
| Reklam Yazarı | Andrew Long |
| Tasarımcı | David Schwen |
| Tasarımcı | Jake Arnold |
| Head of Design | Phil Bosher |
| Müşteri Direktörü | Steph Bates |
| Senior Account Manager | Robert Ellen |
| Müşteri Temsilcisi | Callum Matthews |
| Project Director | Emily Green |
| Marketing Manager | Hannah Pain |
| Campaign Assistant | John McClure |
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