| Başlık | Banking Mornings of Poetry |
| Haftanın | Bruketa&Zinic&Grey |
| Kampanya | Banking Mornings of Poetry |
| Reklamcı | Addiko bank |
| Marka | Addiko bank |
| Posted | Ekim 2016 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page “Mornings of banking poetry”. In the reveal phase some of the incomprehensible terms were explained and the slogan was introduced in the form of an easily understandable mathematical formula. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Sinisa Waldinger |
| Yaratıcı Yönetmen | Davor Bruketa |
| Sanat Yönetmeni | Ivana Momcilovic |
| Sanat Yönetmeni | Sonja Surbatovic |
| Sanat Yönetmeni | Mia Maric |
| Reklam Yazarı | Mario Radosevic |
| Reklam Yazarı | Martina Tupek |
| Müşteri Direktörü | Ivanka Mabic |
| Strateji Planlamacı | Ivan Tanic |
| Strateji Planlamacı | Tea Silvia Vlahovic |
| Müşteri Temsilcisi | Jelena Babic |
| Müşteri Temsilcisi | Sandra Grkovic |
| Müşteri Temsilcisi | Eliza Ragac |
| Müşteri Temsilcisi | Adela Dulan |
| Digital Strategist | Jasna Manzoni |
| Digital Strategist | Marko Matejcic |
| Social Media Manager | Karla Andric |