Toyota Highlander - "Toyota Highlander"

Saatchi & Saatchi Los Angeles

Saatchi & Saatchi Los Angeles Torrance, United States

4485

Marka: Toyota Highlander
Ülke: United States

Reklamcı: Toyota Motor Corporation

Başlık	Toyota Highlander
Haftanın	Saatchi & Saatchi Los Angeles
Kampanya	Toyota Highlander In Market 360
Reklamcı	Toyota Motor Corporation
Marka	Toyota Highlander
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Cars
felsefe	Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience. Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space. According to Zariffa, the 360 platform provides the ideal solution to engage an audience. Bringing the Highlander experience to life, however, required an intricate production process that deviated from the standard 360 approach. With production ingenuity behind it, Toyota’s latest entertaining, seamless 360 campaign marks a solid collaboration between 1stAveMachine and Saatchi & Saatchi LA. This was the first time Karim and Nico had collaborated with each other as a team even though both have embraced our co-directing model on past jobs. What a fabulous team, each bringing their different strengths and sensibilities to the project. Seeing these two flourish as a team and the resulting cool film is very gratifying.
Medya Türü	Television
Süre	200 seconds
Prodüksiyon Şirketi	1stAveMachine
Director	Karim Zariffa
Director	Nico Kasakoff
Partner	Sam Penfield
Prodüksiyon Sorumlusu	Sam Penfield
Prodüksiyon Sorumlusu	Peter Repplier
Prodüksiyon Sorumlusu	Michaela Mckee
Prodüksiyon Sorumlusu	Lisanne McDonald
Director Of Photography	Ryan Carmody
Prodüktör	Jeff Trenner
Assistant Director	Ryan Ramos
Head of Post Production	Christos Mountzouros
Post Supervisor	Barry Gilbert
VFX Supervisor	John Loughlin
Gaffer	Chris Tonkovich
Key Grip	Leo Lbanez
Sanat Yönetmeni	Regan Jackson