| Başlık | The Road to Reading |
| Brief | Comics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature. |
| Haftanın | Åkestam Holst /NoA |
| Kampanya | The Road to Reading |
| Reklamcı | Pressbyrån |
| Marka | Pressbyran |
| İlk Yayınlanma Tarihi | 2016 / 2 |
| Sektör | Newspapers, Magazines, Books |
| Slogan | The Trial by Franz Kafka |
| hikaye | The Print Ad titled The Road To Reading, 1 was done by akestam.holst Stockholm advertising agency for brand: Pressbyran in Sweden. It was released in the Feb 2016. |
| Medya Türü | Newspaper |
| Reklam Yazarı | Filip Laurent |
| Sanat Yönetmeni | Johan Landin |
| Sanat Yönetmeni | Jimmy Gustavsson |
| Sanat Yönetmeni | Kenneth Larsen |