Aislinn O'Connor
Head of Brand & Marketing Communications at Three, Ireland
Dublin, Ireland
BaşlıkThe Connected Island
Haftanın
Kampanya The Connected Island
Reklamcı Three
Marka Three
İlk Yayınlanma Tarihi 2019 / 4
Sektör Telecommunications Services
felsefe Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.
Medya Türü Interactive Outdoor Experience
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Senior Art Director
Senior Art Director
Strategic Director
Senior Producer
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Account & Business Director
Creative technologist
Müşteri Direktörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Reklam Yazarı
Reklam Yazarı
Direktör
Senior Planner
Senior Planner
Head of Brand and Advertising
Experiential Producer
Marketing Manager
Marketing Manager
Campaign Manager
Marketing Executive
Client Partner
Chief Marketing, Commercial & Demand Officer
Communication Manager
Proje Sorumlusu
Tasarımcı
Prodüksiyon Şirketi
Yönetmen
Post Prodüksiyon
Müzik
Editör
Editör
Görüntü Yönetmeni
Görüntü Yönetmeni
Sound Technician

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