Başlık | The Connected Island |
Haftanın | Boys and Girls |
Kampanya | The Connected Island |
Reklamcı | Three |
Marka | Three |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Telecommunications Services |
felsefe | Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration. |
Medya Türü | Interactive Outdoor Experience |
Süre | |
Yaratıcı Ajans Başkanı | Rory Hamilton |
Yaratıcı Yönetmen | Kris Clarkin |
Yaratıcı Yönetmen | Laurence O'Byrne |
Senior Art Director | Udi Ovadia |
Senior Art Director | Jake O'Driscoll |
Strategic Director | Aoife Murphy |
Senior Producer | Sarah Chadwick |
Prodüksiyon Sorumlusu | Derek Doyle |
Prodüksiyon Sorumlusu | Cormac Hargaden |
Prodüksiyon Sorumlusu | Trisha Canning |
Account & Business Director | Sarah Sherry |
Creative technologist | Shane Casey |
Müşteri Direktörü | Andrea Dalton-Doran |
Müşteri Temsilcisi | Beth McDonnell |
Müşteri Temsilcisi | Rachel Campbell |
Reklam Yazarı | Georgia Murphy |
Reklam Yazarı | Eoin Tierney |
Direktör | Richie Taaffe |
Senior Planner | Jack Murphy |
Senior Planner | Chloe Hanratty |
Head of Brand and Advertising | Aislinn O'Connor |
Experiential Producer | Karleen Smyth |
Marketing Manager | Rachel Cunningham |
Marketing Manager | Cian McDonagh |
Campaign Manager | Eilis Fitzgerald |
Marketing Executive | Carol Doherty |
Client Partner | Pat Stephenson |
Chief Marketing, Commercial & Demand Officer | Elaine Carey |
Communication Manager | Ann-Marie O'Brien |
Proje Sorumlusu | Rupert Simonds-Gooding |
Tasarımcı | Barry Smith |
Prodüksiyon Şirketi | Loose Horse |
Yönetmen | Garry Keane |
Post Prodüksiyon | Screen Scene |
Müzik | Dennis Kilty |
Editör | Juniper Calder |
Editör | Iseult Howlett |
Görüntü Yönetmeni | Michael O'Donavan |
Görüntü Yönetmeni | David Christopher Lynch |
Sound Technician | Mark Henry |