Başlık | Unlimited Stadium |
Haftanın | BBH Singapore |
Kampanya | Nike Unlimited Stadium |
Reklamcı | Nike |
Marka | Nike |
İlk Yayınlanma Tarihi | 2017 / 5 |
Sektör | Apparel, Fashion & Footwear |
hikaye | Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging. |
Medya Türü | Web Film |
Süre | |
Yaratıcı Yönetmen | Aste Gutiérrez |
Reklam Yazarı | Aste Gutiérrez |
Sanat Yönetmeni | Matteo Catanese |
Creative technologist | Zac Ong |
Direktör | Sid Tuli |
Müşteri Temsilcisi | Cheryl Cheong |
Prodüksiyon Şirketi Prodüktör | Samantha Dalton |
Operations Director | Lesley Chelvan |
Studio Manager | Eddie Jackson |
Studio Artist | Siew Wan Kew |
Yaratıcı Yönetmen | Scott McClelland |
Managing Partner | David Webster |
Prodüksiyon Şirketi | Party |
Production Creative Director | Masashi Kawamura |
Production Art Director | Hisayoshi Hayashi |
Technical Supervisor | Qanta Shimizu |
Proje Sorumlusu | Mandy Wang |
Proje Sorumlusu | Sachie Aihara |
İnteraktif Direktör | Roy Ryo 良 |
Visual Producer | Akane Inada |
Programcı | Yoshei Kajiwara |
Teknik Direktör | Takeru Kobayashi |
Teknik Direktör | Yohei Kajiwara |
İnteraktif Direktör | Yoichi Kanazawa |
Programcı | Ryusuke Izumida |
Programcı | Takahisa Maeda |
Programcı | Takumi Saito |
Tasarımcı | Ryotaro Nakano |
Operations Director | Phil Dabrowski |
Experiential Production Partner | Jack Morton Worldwide |