Başlık | A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
Haftanın | altavia. disko |
Kampanya | A Story of the Kingdoms of the Moon and of the Sun - Chapter 1 |
Reklamcı | Pierre Hermé Paris |
Marka | PIERRE HERMÉ X NICOLAS BUFFE |
İlk Yayınlanma Tarihi | 2016 |
hikaye | How to install a unique and forward thinking brand territory that transcends both digital and real? DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
felsefe | For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are. A brand content & user content strategy which is deployed worldwide, to support the growth of the House. |
Sorun | How to install a unique and forward thinking brand territory that transcends both digital and real? |
Sonuç | DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band. |
Medya Türü | İnteraktif |
Süre | |
Yaratıcı Yönetmen | Stéphane Le Frapper |
Yaratıcı Yönetmen | Olivier Ouendeno |
Reklam Yazarı | Matthieu Vincent |
Reklam Yazarı | Florian Kunlin |
Sanat Yönetmeni | Mathieu Drugeault |
İlustratör | Nicolas Buffe |
Programcı | Vincent Guillon |
Programcı | Kevin Lambert |