| Başlık | The Sons of Vikrant |
| Haftanın | Leo Burnett India |
| Kampanya | The Sons of Vikrant |
| Reklamcı | Bajaj Auto Ltd |
| Marka | Bajaj V |
| Posted | Kasım 2016 |
| Sektör | Other Vehicles |
| hikaye | In 1971, India’s first aircraft carrier INS Vikrant played a decisive role in the historic Indo-Pak war which led to the birth of a new nation – Bangladesh. However in 2014, the government decided to send this legendary warship to the scrapyard. Bajaj Auto, India’s leading motorcycle company, stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V.To take this story to the nation, we used a unique medium. After a nationwide search, we partnered with the brave naval officers who fought aboard the INS Vikrant in the 1971 war and made a documentary series titled ‘The Sons of Vikrant’. Through this content, the untold stories of pride and valour of the warship were revealed to the nation. Thus these war heroes became the messengers for the nation’s bike. |
| Medya Türü | Web Film |
| Yaratıcı Ajans Başkanı | Rajdeepak Das |
| Chief Executive Officer (CEO) | Saurabh Varma |
| Yaratıcı Yönetmen | Prajato Guha |
| Yaratıcı Yönetmen | Sachin Kamble |
| Yaratıcı Yönetmen | Kevin Lobo |
| Yaratıcı Yönetmen | Vikrant Yadav |
| Reklam Yazarı | Vikrant Yadav |
| Reklam Yazarı | Vivek Unnikrishnan |
| Sanat Yönetmeni | Kevin Lobo |
| Sanat Yönetmeni | Deepak Jage |
| Sanat Yönetmeni | Vikrant Wadkar |
| Grafik Tasarım | Kevin Lobo |
| Grafik Tasarım | Deepak Jage |
| Grafik Tasarım | Vikrant Wadkar |
| Müşteri Temsilcisi | Sanju Menon |
| Müşteri Temsilcisi | Rajiv Wadhwa |
| Müşteri Temsilcisi | Anuj Abraham |
| Müşteri Temsilcisi | Varsha Roy |
| Strateji Planlama | Akshaya Karanth |
| Yönetmen | Rajesh Saathi |
| Prodüksiyon Şirketi Prodüktör | Harish Nambiar |
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