McDonald's - "April weather"

Leo Burnett

Leo Burnett London, United Kingdom

6473

Başlık	April weather
Brief	The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images.
Haftanın	Leo Burnett
Kampanya	The Iconic Weather Forecast By McDonald's
Reklamcı	McDonald's
Marka	McDonald's
İlk Yayınlanma Tarihi	2018 / 4
Sektör	Pre-Cooked / Dehydrated Prepared Meals
Slogan	April weather
hikaye	McDonald’s menu turn into weather icons to represent the live temperature and 5-day forecasts.
Medya Türü	Outdoor/Out of Home
Prodüksiyon Şirketi	Grand Visual
Yaratıcı Ajans Başkanı	Chaka Sobhani
Yaratıcı Yönetmen	Peter Heyes
Sanat Yönetmeni	Ben Newman
Sanat Yönetmeni	Liane Dowling
Reklam Yazarı	Ben Newman
Reklam Yazarı	Liane Dowling
Tasarımcı	Paul Reddington
Tasarımcı	Kinda Savarino
Board Account Director	Vicki Reiz
Müşteri Temsilcisi	Steph Bates
Müşteri Temsilcisi	Gracie Smith
Planning director	Max Keane
planner	Caitlin Morley
Planner	Catherine Owen
Ajans Prodüktörü	Sarah Ioannou
İlustratör	James Andrews
Campaign management platform	OpenLoop
media planning and booking	Talon and OMD