| Başlık | Pocket Patrol - What is it like to be caught in a rip? |
| Haftanın | Leo Burnett Sydney |
| Kampanya | #PocketPatrol |
| Reklamcı | Samsung |
| Marka | Samsung |
| İlk Yayınlanma Tarihi | 2016 / 10 |
| Sektör | Mobile Telephones & tablets |
| felsefe | In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol^ – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips* The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.Pocket Patrol is a Launching People initiative, Samsung’s global brand campaign that started in 2013 to help consumers unleash their potential and create meaningful change through the use of Samsung technology. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Grant McAloon |
| Yaratıcı Yönetmen | Vince Lagana |
| Prodüksiyon Sorumlusu | Laurent Marcus |
| Planning Director | Graham Alvarez |
| Yönetmen | Dave Klaiber |
| Prodüksiyon Sorumlusu | Susannah Phillips |
| Prodüksiyon Şirketi | Rapid Films |
| Editör | Dan White |
| Audio House | Sonar Sydney |
| Müşteri Temsilcisi | Erin Price |
| Direktör | Carla Webb |
| Head of Product | Matt Willis |
| Head of Print | Adrian Jung |
| Creative Group | Iggy Rodriguez |