Spotify - "The Spotify Effect: Digital Poster (3)"

FCB Worldwide

FCB Worldwide New York, United States

221

Marka: Spotify
Ülke: United States

Reklamcı: Spotify

Başlık	The Spotify Effect: Digital Poster (3)
Haftanın	FCB Worldwide
Kampanya	The Spotify Effect
Reklamcı	Spotify
Marka	Spotify
İlk Yayınlanma Tarihi	2024 / 4
Sektör	Internet Sites (Excluding ISPs) / Apps.
hikaye	Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto.
Medya Türü	Outdoor/Out of Home
Süre	45 seconds
Yaratıcı Ajans Başkanı	Tara O
Yaratıcı Ajans Başkanı	Michael Aimette
EVP	Tara O
EVP	Gary Resch
Yaratıcı Yönetmen	Tara O
Yaratıcı Yönetmen	Gary Resch
Yaratıcı Yönetmen Ortağı	Tara O
Yaratıcı Yönetmen Ortağı	Roxane Schneider
Yaratıcı Yönetmen Ortağı	Pieter Claeys
Sanat Yönetmeni Amiri	Tara O
Sanat Yönetmeni Amiri	Matthew Sy
Sanat Yönetmeni Amiri	Jenq Cheng
Tasarım	Tara O
Tasarım	Matthew Sy
Tasarım	Jenq Cheng
Yaratıcı Yönetmen	Tara O
Yaratıcı Yönetmen	Simon Dolsten
Design Director	Tara O
Design Director	Eric Benitez
Sanat Yönetmeni	Tara O
Sanat Yönetmeni	Victoria Rocha
Designer	Tara O
SVP	Tara O
SVP	Nick Williams
Prodüktör	Tara O
Prodüktör	Nick Williams
Content	Tara O
Content	Nick Williams
Studio Director	Tara O
Studio Director	Jackie Helfgott
Director of Business Affairs	Tara O
Director of Business Affairs	Janice Katz
SVP	Tara Graff
Group Account Director	Tara O
Group Account Director	Tara Graff
Management Supervisor	Tara O
Management Supervisor	Jessie Gwilt
Chief Strategy Officer	Tara O
Chief Strategy Officer	Todd Sussman
Strategy Director	Tara O
Strategy Director	Kelsey Steele
Strategist	Tara O
Strategist	Michael Schonfeld
Animasyon	Tara O
3D	Tara O
Animasyon	Andy Kennedy
3D	Andy Kennedy
Designer	Andy Kennedy
Yaratıcı Ortak	Danilo Boer
Integrated Producer	Margot Meyerhoff
Scenic Designer	Simon Fernandes
Sanat Yönetmeni	Vitor Favero
Post Prodüksiyon	Matt Klein
Proje Sorumlusu	Stefany Garcia