Garmin - "Combat Warm-up"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

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Marka: Garmin
Ülke: Belgium

Reklamcı: GARMIN Corporation

Başlık	Combat Warm-up
Haftanın	FamousGrey
Kampanya	Combat Warm-up
Reklamcı	GARMIN Corporation
Marka	Garmin
Posted	Ağustos 2022
Sektör	Consumer Electronics & Audio-Visual
hikaye	Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.
Sorun	For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running.
Medya Türü	Case Study
Süre	120 seconds
Account Management	Siebe Lefebure
Reklam Sorumlusu	Nicolas Coppens
Reklam Sorumlusu	Tom De Schrijver
Ajans Prodüktörü	Gaëlle Haesaert
Ajans Prodüktörü	Marlies Neudt
Yaratıcı Ekip	Zoé De Priester
Yaratıcı Ekip	Yana Gestels
Yaratıcı Ekip	Sarah de Prez
Yaratıcı Ekip	Laureen Delbauche
Yaratıcı Yönetmen	Peter Ampe
Tasarımcı	Sacha Lempereur
Digital	Joachim François
Digital	Jonas Sprengers
Digital	Sander Cuypers
Digital Strategy	Wies Dickens
Görüntü Yönetmeni	Edouard Legrelle
Yönetmen	Max Pauwels
Editör	Sven Vanhee
Motion Designer	Fries Vansevenant
Public Relations	Kathy Van Looy
Public Relations	Laure Vandeghinste
Public Relations	Laura Godinho
Public Relations	Eva Van Riet
PR Agency	Famous Relations, Groot-Bijgaarden