| Başlık | T'as vu, t'as perdu |
| Haftanın | Rosbeef! |
| Kampanya | T'as vu, t'as perdu |
| Reklamcı | Autorité Nationale des Jeux |
| Marka | ANJ |
| İlk Yayınlanma Tarihi | 2023 / 3 |
| Sektör | Public Safety, Health & Hygiene |
| felsefe | Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them. With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Aurélien Bigot |
| Yaratıcı Yönetmen | Benjamin Le Coz |
| Sanat Yönetmeni | Nicolas Pontacq |
| Reklam Yazarı | Djavid Karmali |
| Reklam Yazarı | Maxime Fraudreau |
| Motion Designer | Hélène RIGHINI |
| Motion Designer | Valentin Lapouza |
| Ajans Prodüktörü | Sophie Labiadh |
| Müşteri Direktörü | Bérangère Schehl |
| Müşteri Temsilcisi | Hugo Frenay |
| Müşteri Temsilcisi | Mathias Ramos |
| Chief Executive Officer (CEO) | Antoine David |
| Founder | Frans McCABE |
| Public Relations | Louise Cosnard |
| Ses Prodüksiyonu | Chimichurri |
| Müzik | Benjamin Seletti |
| Ses Prodüksiyonu | Clément Rueda |
| Ses Prodüksiyonu | Studio LE CHATEAU |
| Sound Synchronisation | Louboutin Alexandre |
| Sound Synchronisation Director | Anthony Leblond |
| Yönetmen | Pablo Camp |