Royal Navy - "Raj’s Story"

Engine UK

Engine UK London, United Kingdom

Ödüller

2680

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Royal Navy
Ülke: United Kingdom

Reklamcı: Royal Navy

Başlık	Raj’s Story
Haftanın	Engine UK
Kampanya	Raj’s Story
Reklamcı	Royal Navy
Marka	Royal Navy
İlk Yayınlanma Tarihi	2021 / 9
Sektör	State Employment, Forces & Police Recruitment
hikaye	The film shows Lt. Raj tying his turban before a parade and reflecting on his childhood. It tells the story of how he drifted away from his Sikh culture as a boy and then, to the disapproval of his family, joined the Royal Navy. In a voiceover, Raj says that the sense of belonging he found in the Royal Navy helped him to rediscover pride in where he came from and claim back his Sikh identity.
felsefe	The Royal Navy is launching a powerful new TV recruitment campaign focussing on the complexities of cultural identity in the UK. The ad, created by agency Engine Creative, called ‘Raj’s Story’, tells the story of Lt. Raj, a serving Naval officer in the Submariner service, and explores his childhood growing up between two cultures in West London. It was runner-up in the Channel 4 diversity competition, which focused on the authentic portrayal of UK BAME cultures. The 60-second film, which runs for two weeks from 6th September on C4 and 4OD, takes a subtle twist on the “Made in the Royal Navy” campaign created by Engine Creative, which shows how the Royal Navy has helped individual recruits become the best version of themselves. The latest execution featuring Raj explores how difficult it can be to understand your own identity growing up as an ethnic minority in the UK, stuck between cultures. But shows that the sense of belonging found in the Royal Navy can help you discover pride in who you are.
Medya Türü	Television
Süre	60 seconds
Editing Şirketi	Tenthree
Yaratıcı Ajans Başkanı	Billy Faithfull
Sanat Yönetmeni	Hugo Isaacs
Reklam Yazarı	Chris Da Roza
Account Management	Ed Norrington
Account Management	Chris Moger
Account Management	Harriet Lewis
Head of Film	Melody Sylvester
Ajans Prodüktörü	Bradley Woodus
Ajans Prodüktörü	Georgina Moxey
Senior Strategist	Rebecca Zhang
Prodüksiyon Şirketi	Familia
Yönetmen	Sasha Nathwani
Prodüktör	Cambell Beaton
Editör	Steven Dunn
Müzik	Tin Drum Music
Kompositör	Brendan Void
Görüntü Yönetmeni	Hunter Daly
Media Planning	Wavemaker UK
Media Buy	Manning Gottlieb OMD