| Başlık | Wasted on Some |
| Haftanın | BBC Creative Services |
| Kampanya | Wasted on Some |
| Reklamcı | BBC |
| Marka | BBC iPlayer |
| İlk Yayınlanma Tarihi | 2019 / 10 |
| Sektör | TV/Radio Programs & Stations |
| felsefe | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Helen Rhodes |
| Prodüktör | James Wood |
| Head Of Planning | Mike Lean |
| Yaratıcı Yönetmen | Becca Pottinger |
| Yaratıcı Ekip | Andy Parkman |
| Senior Producer | Rachel Roberts |
| Proje Sorumlusu | Phoebe Bibbings |
| Planner | Rosanagh Ker |
| Prodüktör | Jessica Greshoff |
| Prodüktör | Ben Roberts |
| Prodüksiyon Sorumlusu | Caroline Greig |
| Production Coordinator | Beth Morson |
| Audio Producer | Michaela Hallam |
| Audio Producer | Dominic Ross |
| Audio Producer | Gavin Matthews |
| Audio Producer | Deborah Whitfield |
| Digital Creative Director | Ashley Temple |
| Görüntü Yönetmeni | Jane Record |
| Sound Designer | Marc Hardman |
| Sound Designer | Mark Hills |
| Tasarımcı | Dan Cavicchia |
| Motion Designer | Kieran Ahmed |
| Motion Designer | Mark Robertson |
| Head of Marketing | Kerry Moss |
| Marketing Manager | Nick Gilmer |
| Marketing Executive | Lucy Hodson |
| Media | Tony Dalton |
| Campaign Coordinator | Sam Cuthbertson |
| Post Prodüksiyon | Stanley Post |
| Yönetmen | Tim Godsall |
| Prodüksiyon Sorumlusu | Tor Fitzwilliams |
| Digital Producer | Ben Smithard |
| Sanat Yönetmeni | Morgan Kennedy |
| Associate Director | Adam Spivey |
| Renkçi | Jason Wallis |
| Online Editior | Mark Chapman |
| Compositor | CJ Gaikward |
| Post-production Producer | Oscar Wendt |
| Fotoğrafçı | Alex Telfer |
| Fotoğrafçı | Ian Weldon |
More Work
SEE ALLGrab Life By The Claw
- MARKA:
- White Claw
- HAFTANIN:
- VCCP US
For the Fans
- MARKA:
- Sky Betting
- HAFTANIN:
- Grey London
The Bag for Life
- MARKA:
- JD Sports
- HAFTANIN:
- Uncommon Creative Studio
Be the First
- MARKA:
- Renault 5 E-Tech
- HAFTANIN:
- Publicis Conseil
We’re All In, For Them
- MARKA:
- Battersea
- HAFTANIN:
- New Commercial Arts
The Bond
- MARKA:
- Battersea
- HAFTANIN:
- New Commercial Arts
SHHHHHHH
- MARKA:
- Ginsters
- HAFTANIN:
- TBWA\London
Walkie Talkie
- MARKA:
- Ginsters
- HAFTANIN:
- TBWA\London
Export
- MARKA:
- Ginsters
- HAFTANIN:
- TBWA\London