HBO - "Last Week Tonight- It’s What Connects Us (HBO)"

Mekanism

Mekanism New York, United States

15301

Marka: HBO
Ülke: United States

Reklamcı: Home Box Office, Inc.

Başlık	Last Week Tonight- It’s What Connects Us (HBO)
Brief	The “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Haftanın	Mekanism
Kampanya	It's What Connects Us
Reklamcı	Home Box Office, Inc.
Marka	HBO
Posted	Nisan 2017
Sektör	TV/Radio Programs & Stations
hikaye	The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels.
Medya Türü	İnteraktif
Süre	65 seconds
President	Jason Harris
Yaratıcı Yönetmen	David Horowitz
Reklam Yazarı	Alex Riezebeek
Reklam Yazarı	Bryan Davis
Prodüktör	Kati Haberstock
Prodüktör	Felix Messina
Director of Brand Management	Melissa Hill
Brand Director	Cassie Jackson
Brand Manager	Emily Jaslove
Post Prodüksiyon	The Mill
Editör	Joe Simons
Editör	Ryan McKenna
Assistant Editor	Rachel Greco
Assistant Editor	Matt Campbell
Renkçi	Mikey Rossiter
Tasarımcı	Chet Hirsch
Prodüktör	Dan Love
Ses	Heard City
Prodüksiyon Sorumlusu	Sasha Awn
Prodüksiyon Şirketi Prodüktör	Andi Lewis