Başlık | Secure Freeze (85s) |
Haftanın | BETC Paris |
Kampanya | Secure Freeze |
Reklamcı | Cisco Systems, Inc. |
Marka | Cisco |
İlk Yayınlanma Tarihi | 2022 / 11 |
Sektör | IT Solutions & Professional Networks |
hikaye | In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language. |
felsefe | Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency |
Medya Türü | İnteraktif |
Süre | |
Market | United States |
Reklam Sorumlusu | Carrie Palin |
Reklam Sorumlusu | Michele Janes |
Reklam Sorumlusu | Dennis Lim |
Reklam Sorumlusu | Patti Cocciolo |
Reklam Sorumlusu | Tenny Pearson |
Reklam Sorumlusu | Holly Couden |
Reklam Sorumlusu | Emily Vicente |
President | Bertille Toledano |
Associate Director | Guillaume Espinet |
Account Management | Annabelle Beugnet |
Account Management | Guewel Essioux |
Account Management | Elea Benoit |
Yaratıcı Ajans Başkanı | Rémi Babinet |
Yaratıcı Yönetmen | Jérôme Galinha |
Sanat Yönetmeni | Thomas Defert |
Reklam Yazarı | Olivier Mille |
Strateji Planlamacı | sebastien houdusse |
Traffic Manager | Celia Chiarott-Dafi |
Ajans Prodüktörü | David Green |
Prodüksiyon Şirketi | Division Paris |
Yönetmen | Thierry Poiraud |
Görüntü Yönetmeni | Mathias Boucard |
Prodüktör | Charlotte Lepot |
Prodüktör | Aurélia Lafaye |
Prodüktör | Alex Vivet |
Stilist | Liate Cohen |
Steadycam | Aymeric Colas |
Production Coordinator | Amelie Zibi |
Müzik | GUM – Green United Music |