Coke Red - "The Line-Up Song (174s)"

FP7/CAI

FP7/CAI Cairo, Egypt

Ödüller

13982

Marka: Coke Red
Ülke: Egypt

Reklamcı: Coca-Cola Company

Başlık	The Line-Up Song (174s)
Haftanın	FP7/CAI
Kampanya	Coke Acn
Reklamcı	Coca-Cola Company
Marka	Coke Red
İlk Yayınlanma Tarihi	2016 / 12
Sektör	Soft Drinks, Tonics
hikaye	Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up.
Medya Türü	Television
Süre	174 seconds
Yaratıcı Yönetmen	Maged Nassar
Yönetmen	Maged Nassar
Renkçi	Karim Mira
Editör	Amr Rabee
Yaratıcı Yönetmen	Ahmed Hafez Youness
Prodüktör	Inas Nagy
Grafik Tasarım	Mohamed Abdel Hamid
Yaratıcı Yönetmen	Rami El Kerdani
Business Manager	Ahmed Fayez
Reklam Yazarı	Rana Kahiry
Müşteri Direktörü	Sara Sherif
Grafik Tasarım	Mostafa Abdelmawla
Müşteri Süpervizörü	Ahmed El Shimy
Müşteri Temsilcisi	Aslan Tarek
Müşteri Temsilcisi	Hend Ali
Prodüktör	Moayad El Shenawy
Sanat Yönetmeni	Assem Ali
Prodüksiyon Sorumlusu	Begad Omran
Prodüktör	Ahmed Azmi
Prodüktör	Naga Faied
Kompositör	Wael Alaa
Stilist	Nada Adel
Singer/Songwriter	Mohamed ELGhamrawy
Görüntü Yönetmeni	Ahmed El Morsy
Stylist	Nada Adel
Prodüksiyon Şirketi	Bigfoot
Prodüktör	Heba Radwan