Eleanor Metcalf
Strategic Planner at J. Walter Thompson London
London, United Kingdom
BaşlıkWill You Pass The Humanity Test?
Haftanın
Kampanya The Humanity Test
Reklamcı United Nations Women
Marka UN Women
İlk Yayınlanma Tarihi 2018 / 5
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world.
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