Başlık | Will You Pass The Humanity Test? |
Haftanın | J. Walter Thompson London |
Kampanya | The Humanity Test |
Reklamcı | United Nations Women |
Marka | UN Women |
İlk Yayınlanma Tarihi | 2018 / 5 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world. |
Medya Türü | Web Site |
Süre | |
Yaratıcı Ekip | James Hobbs |
Yaratıcı Ekip | Jeremy Little |
Creative Producer | Laurie Carter |
Creative Producer | Joseph Bassary |
Creative technologist | Dave Morgan |
Creative technologist | Vicky Keeley |
Strateji Planlama | Eleanor Metcalf |
Müşteri Direktörü | Mini Sinha |
Müşteri Temsilcisi | James Llewelyn-Davies |
Müşteri Temsilcisi | Karen Barak |
Tasarımcı | Lee Jarrold |