| Başlık | Street-vet |
| Haftanın | McCann Paris |
| Kampanya | Street-vet |
| Reklamcı | Nestlé Purina PetCare |
| Marka | Purina |
| Posted | Temmuz 2019 |
| Sektör | Pet Food, Pet Care Products & Services |
| hikaye | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | CRAFT |
| Yaratıcı Yönetmen | Riccardo Fregoso |
| President | Riccardo Fregoso |
| Yaratıcı Yönetmen | Julien Chiapolini |
| Yaratıcı Yönetmen | Cédric Astrella |
| Yaratıcı Yönetmen | Sébastien Boutebel |
| Sanat Yönetmeni | Philippe Puech |
| Sanat Yönetmeni | Lauren Haberfield |
| Sanat Yönetmeni | Adriana Luzzatto |
| Reklam Yazarı | Clément Le Bars |
| Chief Executive Officer (CEO) | Bruno Tallent |
| Business Leader | Cédric Vanhoutte |
| Deputy General Manager in charge of Strategy | Erik Bertin |
| Strateji Planlamacı | Caitlin Bishop |
| Motion Design Lead | Valentin Audubon |
| Motion Designer | Karim Victorin |
| Motion Designer | Valentin Audubon |
| Yönetmen | Jefferson Lellouche |
| Prodüktör | Yannis Cullaz |
| Agency TV Producer | Arnaud Lemens |
| Agency TV Producer | Yaël Guetta |
| Post-production Producer | Caroline de Genis |
| Assistant Producer | Juliette Paille |
| Assistant Producer | Charlotte Goguet |
| Ses Prodüktörü | Isabelle Créchet |
| Yönetmen | Mario Schinitakis |
| Prodüksiyon Sorumlusu | Jean-François Bourrel |
| Prodüktör | Maud Folléa |
| Prodüksiyon Şirketi | Digital District |
| Post-production Producer | Didier Le Fouet |
| Ses Prodüksiyonu | The Hot Line |
| Ses Prodüktörü | Aline Bernard |
| Sound Engineer | Adrien Le Blond |
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