Matassi   Sulakauri
Head of Design at Leavingstone
Tbilisi, Georgia
BaşlıkThe Sound of Indifference
Haftanın
Kampanya The Sound of Indifference
Reklamcı Watergunz
Marka Watergunz
İlk Yayınlanma Tarihi 2019 / 4
Sektör Advertising Agencies
hikaye We recently launched a social campaign with a manifest to change the law and make bladed weapons less accessible to underage individuals in the country of Georgia.

The problem is that there are about 50 shops in Georgia's capital where bladed weapons are accessible to everyone. As a result, more than 540 bladed weapons were recovered from Tbilisi schools within the last three years and over 80 people, 10 of which were underage, were killed with bladed weapons in the same time period.

Our aim was to put the local government on the spot and we have already succeeded in part, since the lawmakers have already started working on a reform bill. However, we don't want to take the pressure off them and continue to push the initiative with various OOH activities, such as the recent "Museum of Indifference" on Tbilisi's main avenue.

It must also be noted that this is the first time an advertising agency has started a completely independent, in-house social campaign in Georgia, with no sponsor, external funding, whatsoever.
Medya Türü İnteraktif
Süre
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Prodüksiyon Şirketi
Kompositör
Electronic Specialist
Strategist
Strategist
Grafik Tasarım
CG Artist
Proje Sorumlusu
Proje Sorumlusu
Digital Media Strategist
Yönetmen
Görüntü Yönetmeni
Set Decorator
Set Decorator
Set Decorator
Set Decorator
Set Decorator
Set Decorator
Lighting
Focus Puller
Dolly
Gaffer
Lighting
Lighting
Lighting
Mixer
Assistant Mixer
Prodüktör
Production Designer Assistant
SFX
SFX

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