| Başlık | Twitterference |
| Haftanın | FP7/BAH |
| Kampanya | Twitterference |
| Reklamcı | Batelco |
| Marka | Ookla |
| İlk Yayınlanma Tarihi | 2016 / 7 |
| Sektör | Other Online Services |
| hikaye | Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral. |
| Medya Türü | Web Film |
| Süre | |
| Yönetici Direktör | Ehab Lori |
| Yaratıcı Yönetmen | Amit Kapoor |
| Director of Consumer Marketing | Umar Achraf |
| Sanat Yönetmeni | John Fayek |
| Reklam Yazarı | Amit Kapoor |
| Reklam Yazarı | Umar Achraf |
| Reklam Yazarı | Clive Nigel Pereira |
| Müşteri Direktörü | Mohamed Sabra |
| Müşteri Temsilcisi | Heba Yousafali |
| Media Manager | Noha Alaa |
| Strateji Planlama Direktörü | Tahaab Rais |
| Creative Strategy | Tahaab Rais |
| Marketing Communications Senior Manager | Abdulla Abuidrees |