Başlık | The Fight for the Perfect Reward |
Haftanın | Ogilvy Chicago |
Kampanya | Brewed With A Fighting Spirit. |
Reklamcı | Grupo Modelo |
Marka | Modelo |
İlk Yayınlanma Tarihi | 2017 / 4 |
Sektör | Alcoholic |
hikaye | The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.” |
Medya Türü | Television |
Süre | |
Sanat Yönetmeni | Pat Seidel |
Yaratıcı Yönetmen Ortağı | Pat Seidel |
Yaratıcı Yönetmen Ortağı | Chris Rose |
Reklam Yazarı | Chris Rose |
Yaratıcı Yönetmen | Sam Spratlin |
Yaratıcı Yönetmen | Kyle McCarthy |
Yaratıcı Yönetmen | Joe Sciarrotta |
Prodüktör | Will Meyers |
Prodüksiyon Şirketi | Identity |
Yönetmen | Sergio Bosatra |
Prodüksiyon Sorumlusu | Alana Hearn |
Prodüksiyon Sorumlusu | Joe Masi |
Prodüktör | Kyle Schuerger |
Prodüktör | Stephanie Bruni |
Görüntü Yönetmeni | Jeanne Vienne |
Editing Şirketi | Cutters Chicago |
Editör | Nadav Kurtz |
Prodüksiyon Şirketi Prodüktör | Heather Richardson |
Ses Tasarım Şirketi | Beta Petrol |
Prodüksiyon Sorumlusu | Dayna Turcotte |
Sound Designer | Andy Brohard |