Martina Hejdová
COO at McCann Prague
Praha, Czech Republic
BaşlıkNapoleon
Haftanın
Kampanya A mark on history
Reklamcı Al-Namura
Marka Bornier
İlk Yayınlanma Tarihi 2017 / 3
Sektör Mayonnaise, Ketchup, Mustards
Slogan Since 1816
hikaye A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign.

We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. 

Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs until now.
felsefe Show famous epicurean characters with their clothes stained by our product as a proof of a proud enjoyment heritage.
Medya Türü Poster
Market Czech Republic
Yaratıcı Ajans Başkanı
Grup Yaratıcı Direktörü
Associate Group Creative Director
Chief Operating Officer (COO)
DTP
Sanat İşleri Satın Alma Sorumlusu

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