| Başlık | Home Renovation |
| Haftanın | nucleus |
| Kampanya | Home Renovation |
| Reklamcı | British Gas |
| Marka | British Gas |
| İlk Yayınlanma Tarihi | 2022 / 5 |
| Sektör | Energy & Water Authorities, Utilities |
| felsefe | British Gas this week launches a new campaign that positions boilers at the heart of home improvement. Even amidst the cost-of-living crisis, investing in home improvement remains important for many households. Yet, despite adding significant value to your home, reducing your energy bills and lowering your carbon emissions, adding a new boiler is often not considered. In the work developed by nucleus, the integrated agency group responsible for all British Gas communications, the impact of an old boiler is comedically brought to life with a bang, as we see it crash into a beautifully designed family home with the ensuing oily horror. Executed across TV, VOD, online video and social, the work delivers against a strategy to target home renovators and show that a new boiler goes hand-in-hand with home upgrades. The campaign repositions boilers away from a distress purchase towards something that’s as valued as the more visual elements of home improvement and even more impactful on everyday life. The initial kitchen edit will be followed up by a second execution set in the bathroom and campaign spikes are planned for each variant in all channels around key bank holidays throughout the summer, tapping into key DIY moments for the British public. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Whitehouse Post |
| Marketing Director | Andy Freeman |
| Senior Marketing Manager | Ethan Mroz-Davis |
| Marketing Manager | Jade Troth |
| Performance Marketing Manager | Anastasia Skilari |
| Yaratıcı Yönetmen | Toby Allen |
| Yaratıcı Ekip | Matthew Moreland |
| Yaratıcı Ekip | Chris Clarke |
| Business Lead | Jason Andrews |
| Strategy Lead | Oli Watersone |
| Senior Strategist | Olly Owen |
| Müşteri Direktörü | Lucy Iron |
| Müşteri Temsilcisi | Azna Fall |
| Head of Integrated Production | Charles Crisp |
| Senior Producer | Francis Castelli |
| Creative Producer | Elly Knott |
| Production Assistant | Alyshia Vaughan |
| Head of Design | Dan Howarth |
| Tasarımcı | Ben Fry |
| Animator | Alex Dempsey |
| PR Lead | Lee Waite |
| PR Associate Director | Gabi Hunt |
| PR Associate Director | Mindy Gold |
| PR Account Director | Catriona Lammas |
| PR Account Director | Florence Christie |
| PR Senior Account Manager | Zoe Kusnierz |
| PR Account Manager | Abigail Foran |
| PR Account Executive | Franc Sobczak |
| PR Account Executive | Benjamin Stahlberg |
| Business Director, Media | Clare Bailey |
| Senior Associate Director | Kinzah Raffat |
| Media Digital Director | Sam Lincoln |
| Digital Partner | Amy Humphrey |
| Media Account Director | Poppy Mitchell |
| Digital Account Director | Sanjay Appan |
| Media Social Account manager | Vangelis Pouriki |
| Senior Search Associate Director | Marta García |
| Paid Search Account Manager | Georgia Bloomberg |
| Prodüksiyon Şirketi | East Photographic |
| Yönetmen | Rick Guest |
| Assistant Director | Mark McPadden |
| Görüntü Yönetmeni | Tony May |
| Senior Producer | Candy Field |
| Offline Editor | Sam Gunn |
| Prodüktör | Amanda Jenkins |
| Post Prodüksiyon | Alumina Studios |
| Flame Artist | Sunhil Rao |
| Color Grade Company | Youngster |
| Renkçi | Seamus O’Kane |
| Color Producer | Helen Stanley |
| Ses Tasarım Şirketi | Big Bhoy Sound |
| Sound Design and Mix | Nick Olsouzidis |
| Audio Producer | Andrew Salem |
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