Seunghyun Jo
CM Planner at Bounce Creative
BaşlıkStop Downloadkill (170s)
BriefThis series of chilling ads brings the viewer into a women’s dressing room, the breathing of the person filming her is audible. As we focus closer, wondering what we’re looking at, a dead woman flashes abruptly on screen. The Busan Metropolitan Police Agency infiltrated the online black market with these videos to send a message to those who download illegal voyeur videos: You might be the one pushing her to suicide.
Haftanın
Kampanya Stop Downloadkill
Reklamcı Busan Metropolitan Police Agency
Marka Busan Metropolitan Police Agency
PostedKasım 2018
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hiddencamera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them bychanging their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring theviewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those whowanted to watch a voyeur video late at night and in secret were shocked and made conscious of their deed.
Medya Türü Web Film
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Müşteri Direktörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Prodüksiyon Şirketi
Tasarımcı
Prodüksiyon Şirketi
Yönetmen
Sinematografi
Prodüksiyon Şirketi
Prodüktör
Prodüksiyon Sorumlusu
Prodüktör
Prodüksiyon Şirketi
Editör
Flame Artist

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