| Başlık | My Sole Story |
| Haftanın | AKQA |
| Kampanya | My Sole Story |
| Reklamcı | Nike |
| Marka | Nike Running |
| İlk Yayınlanma Tarihi | 2016 / 10 |
| Sektör | Apparel, Fashion & Footwear |
| hikaye | At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes. Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network. 30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China. |
| Medya Türü | Mobile Advertising |
| Süre | |
| Daha fazla bilgi | http://thevoted.com/sh/nike/mysolestory/ |
| Yaratıcı Yönetmen | Eric Cruz |
| Reklam Yazarı | Derek Lui |
| Reklam Yazarı | Nana Shao |
| Sanat Yönetmeni | Joshua Lim |
| Sanat Yönetmeni | Dominic Tang |
| Digital Art Director | Dominic Tang |
| Digital Art Director | Joshua Lim |
| Teknik Direktör | Neil Nand |
| Developer | Ethan Chiu |
| İlustratör | Driv Loo |
| İlustratör | Stephen Lau |
| İlustratör | Teh Lian Siah |
| İlustratör | Chen Chen |
| İnteraktif Tasarımcı | Joshua Lim |
| İnteraktif Tasarımcı | Dominic Tang |
| İnteraktif Tasarımcı | Ed Yap |
| İnteraktif Tasarımcı | Chen Chen |
| Müşteri Direktörü | Stefan Hawes |
| Müşteri Direktörü | Xu Zi |
| Müşteri Temsilcisi | Charlene Zhou |
| Strateji Planlama Direktörü | David Buckley |
| Ajans Prodüktörü | Pete Gibson |
| Ajans Prodüktörü | Eric Cruz |
| Prodüksiyon Şirketi | Akqa Shanghai |
| Yönetmen | Eric Cruz |
| Yönetmen | Tan Shi Bin |
| Prodüksiyon Sorumlusu | Eric Cruz |
| Prodüktör | Eric Cruz |
| Post Prodüksiyon | Fnlprjct |
| Post Prodüksiyon | Akqa Shanghai |
| Digital Production Team | Tan Shi Bin |
| Digital Production Team | Jim Chuah |
| Digital Production Team | Wuzheng Sim |
| Digital Production Team | Kenix Ho |
| Digital Production Team | Yong Chen Kuan |
| Digital Production Team | Chen Tzer Ming |
| Digital Production Team | Chow Chin Sien |
| Digital Production Team | Ed Yap |
| Ses Prodüksiyonu | The Rec Room Sdn Bhd |
| Sound Designer | Jashir Bin Junaidi |
| Audio Village / Sound Studio Producer | Siew Kim Foong |
| Kompositör | Kieran Kuek |