Lego - "Rebuild the World"

BETC Paris

BETC Paris Pantin, France

4310

Başlık	Rebuild the World
Haftanın	BETC Paris
Kampanya	Rebuild The World
Reklamcı	LEGO
Marka	Lego
Posted	Aralık 2020
Sektör	Culture, Leisure & Sport
hikaye	According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Medya Türü	Case Study
Prodüksiyon Şirketi	Stink Films
Yaratıcı Yönetmen	Agnès Cavard
Yaratıcı Yönetmen	Valérie Chidlovsky
Sanat Yönetmeni Ortağı	Marie Salce
Music Creative Director	Christophe Caurret
Strateji Planlamacı	Ghita Lemhandez
Strateji Planlama	Donya Bouzarjomehri
Trafiker	Laetitia MONNOIR
Music Negotiator	Mathilde BRIE
Creative Producer	Frédéric Genest
Yönetmen	Traktor
Görüntü Yönetmeni	Hoyte Van Hoytema
Set Tasarımcısı	Nick Foley-Oates