Başlık | Awakening |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
Haftanın | Buzzman |
Kampanya | AVERAGE |
Reklamcı | Boursorama |
Marka | BOURSORAMA BANK |
Posted | Kasım 2017 |
Sektör | Online Financial Service |
hikaye | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
Medya Türü | Television |
Prodüksiyon Şirketi | Iconoclast |
Yaratıcı Yönetmen | Georges Mohammed-Chérif |
Yönetici Direktör | Julien Levilain |
Sanat Yönetmeni | Mickael Krikorian |
Sanat Yönetmeni | Victor Sidoroff |
Reklam Yazarı | Victor Sidoroff |
Reklam Yazarı | Mickael Krikorian |
Müşteri Direktörü | Bénédicte Muller |
Müşteri Direktörü | Laura Quiles |
Müşteri Temsilcisi | Marie Henaff |
Müşteri Temsilcisi | Lola Pegoraro |
Strategy/Planning | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
Yönetmen | Adrien Armanet |
Prodüktör | Charlotte Marmion |
Post Prodüksiyon | Laura Roddier |