Başlık | Guilty Clothes |
Haftanın | Marvelous LLC |
Kampanya | Guilty Clothes |
Reklamcı | The Survivors Trust Cymru |
Marka | The Survivors Trust |
İlk Yayınlanma Tarihi | 2017 / 4 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ajans Başkanı | Artem Sinyavskiy |
Reklam Yazarı | Alina Dmitrieva |
Sanat Yönetmeni | Elisey Soloviev |
Yaratıcı Grup Başkanı | Marat Shakirov |
Strategist | Bulat Ayupov |
Tasarımcı | Svetlana Solovieva |
Tasarımcı | Kristina Koroleva |
Tasarımcı | Margarita Nikolaeva |
Prodüksiyon Şirketi | Zarya Films |
Prodüktör | Natalja Severincik |
Prodüksiyon Şirketi Prodüktör | Yana Sadovnikova |
Prodüksiyon Sorumlusu | Irina Stroeva |