| Başlık | 360° |
| Haftanın | Publicis Conseil |
| Kampanya | 360° |
| Reklamcı | Renault |
| Marka | Renault |
| Posted | Ağustos 2011 |
| Sektör | Station Wagons & Monospace |
| felsefe | In 1980, Renault invented the first Multiple Place Vehicule (MPV) in the world: the Renault Espace. In 2010, Renault decided to relaunch sales of its MPV with a campaign focusing on a unique innovation: “The largest glass area in the world which allows passengers to appreciate the scenery around them without any obstacle between them and outside”. How to share this unique experience? By developing a web campaign that offers consumers a 360° view of the inside of the Renault Espace from the comfort of their own homes. The consumer can navigate freely 360° around the inside of the Renault Espace, enjoying the true benefit of the superior nature of the glass surface before even having tried it. |
| Medya Türü | İnteraktif |
| Yaratıcı Ajans Başkanı | Olivier Altmann |
| Yaratıcı Ajans Başkanı | Sébastien Vacherot |
| Yaratıcı Yönetmen | Emmanuel Lallevé |
| Yaratıcı Yönetmen | Florent Imbert |
| Yaratıcı Yönetmen | JULIEN BENMOUSSA |
| Reklam Yazarı | Thierry Lebec |
| Sanat Yönetmeni | Bénédicte Potel |
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