| Başlık | Lost Purse |
| Haftanın | Leo Burnett Chicago |
| Kampanya | The Allstate Foundation |
| Reklamcı | Allstate Foundation |
| Marka | Allstate Foundation |
| İlk Yayınlanma Tarihi | 2017 / 6 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?” |
| Medya Türü | Web Film |
| Süre | |
| Editing Şirketi | Whitehouse Post |
| Yaratıcı Yönetmen | Mikal Pittman |
| Yaratıcı Yönetmen | Jon Wyville |
| Yaratıcı Yönetmen | Dave Loew |
| Yaratıcı Yönetmen Ortağı | Donna Foster |
| Yaratıcı Yönetmen Ortağı | Kristen Schwanz |
| Prodüktör | Veronica Puc |
| Group Executive Producer | Denis Giroux |
| Prodüktör | Leah Karabenick |
| Music Producer | Alec Stern |
| Müşteri Direktörü | Kaitlyn Nolan |
| Communications Director | Lynsey Elve |
| Strategy Director | Ariel Tishgart |
| Müşteri Süpervizörü | Lily Merritt |
| Prodüksiyon Şirketi | Rival School Pictures |
| Prodüksiyon Sorumlusu | James Blom |
| Yönetmen | Andrew Lane |
| Görüntü Yönetmeni | Megan Donnelly |
| Prodüktör | Chris Lettley |
| Editör | Matthew Wood |
| Assistant Editor | Steve Kroodsma |
| Post Prodüksiyon | Lauren Connolly |
| VFX & Color | Filmworkers |
| Renkçi | Jeff Altman |
| Özel Efektler | Jeff Charatz |
| Post Prodüksiyon | Derek Goldsmith |
| Kayıt Stüdyosu | Another Country |
| Recording Studio Executive Producer | Tim Konn |
| Sound Engineer | John Binder |
| Müzik | Nylon Studios |
| Kompositör | Lydia Davies |
| Müşteri Temsilcisi | Eva Glas |