Igor Bondarenko
Sound Designer at Postmen
Ukraine
Başlık#Date_With_Art
Kampanya #Date_With_Art
Reklamcı Ukrainian Cultural Foundation
Marka Ukrainian Cultural Foundation
PostedHaziran 2020
Sektör Culture, Leisure & Sport
hikaye How to make youngsters interested in Ukrainian art?Ukrainian Government invests millions of euro in culture yearly. To develop the art market Ukrainian Cultural Foundation started in 2019 a campaign aiming to enlarge the audience. The campaign targeted youngsters who consume mainly media arts and hardly notice anything out of their social network accounts. How to get them out of smartphones into art? Tough call. Unless Art makes the first step to meet, using social platforms and messengers and building relations with youth in a way they do.The campaign started as light flirting in social media supported with TV and outdoor ads. Engaged in #artdating content and activities new passionates were tempted to connect to Art Tinder - AI-driven chatbot, transforming art adorers into artdating addicts. Art became not just cool but hooked up with young Ukrainians on their territory - social media.
Medya Türü İnteraktif
Süre
Creative Chairman
Reklam Yazarı
Sanat Yönetmeni
Müşteri Temsilcisi
Prodüksiyon
Prodüksiyon Şirketi Prodüktör
Yönetmen
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Sound Designer
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