Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, United Kingdom

6983

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Create Not Hate
Ülke: United Kingdom

Reklamcı: Create Not Hate

Başlık	Racist Dinosaur
Haftanın	Quiet Storm
Kampanya	Make Racism Extinct
Reklamcı	Create Not Hate
Marka	Create Not Hate
Posted	Ekim 2020
Sektör	Human Rights
felsefe (ana dil)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Medya Türü	Web Film
Süre	31 seconds
Prodüksiyon Şirketi	Ridley Scott Creative Group
Creative Agency	Ridley Scott Associates
Konsept	Jet Harris
Konsept	Le’vaughn Smith
Prodüksiyon Şirketi	The Red Brick Road
Prodüksiyon Şirketi	The Mill London
Agency	Quiet Storm
Ajans Katkısı	Engine UK
Ajans Katkısı	Love or Fear
Agency	Create Not Hate
Youth outreach	Merton Council
Medya Ajansı	Total Media
PR Agency	persuasion communication
Yaratıcı Yönetmen	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
Yaratıcı Ekip	Ted Smith
Yaratıcı Ekip	Jack Bradley
Post Prodüksiyon	Matthew Squires
Post Prodüksiyon	Kwok Fung Lam
Post Prodüksiyon	The Mill London
Proje Sorumlusu	Summer Rozenbroek
Proje Sorumlusu	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
Yaratıcı Ekip	Kai Hsiung
Yaratıcı Ekip	Luke Scott
Yaratıcı Ekip	Greg Fay
Yaratıcı Ekip	Harry Iddon
Yaratıcı Ekip	Chloe Haggag