| Başlık | This is Supermarket Mobile |
| Haftanın | BBH |
| Kampanya | This is Supermarket Mobile |
| Reklamcı | Tesco |
| Marka | Tesco Mobile |
| İlk Yayınlanma Tarihi | 2021 / 4 |
| Sektör | Personal Wireless Communication |
| hikaye | The ad follows a shopper as they explore the aisles of the ‘Tesco Mobile Supermarket’ – a fictional store where each unique network benefit is represented as a classic supermarket landmark. The shopper enters the store and heads to the bakery, where value is ‘baked in’, through the ‘fresh deals’ section, then to the ‘frozen aisle’, indicative of the network’s frozen contract prices – and ends at the checkout where the shopper receives a discount on groceries thanks to Clubcard Plus. |
| felsefe | The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Thomas Thomas Films |
| Ses | String and Tins |
| Chief Marketing Officer (CMO) | Rachel Swift |
| Reklam Sorumlusu | Emma Herridge |
| Reklam Sorumlusu | Simon Rogers |
| Reklam Sorumlusu | Lawrence Hamilton |
| Reklam Sorumlusu | Zea Westwick |
| Reklam Sorumlusu | Carolina Molina |
| Reklam Sorumlusu | David Brewerton |
| Reklam Sorumlusu | Rebecca Greenhalgh |
| Yaratıcı Ekip | Lawrence Bushell |
| Yaratıcı Ekip | Luke Till |
| Yaratıcı Yönetmen | Uche Ezugwu |
| Strategist | Alice Walker |
| Strategist | Harry Guild |
| Strategy Director | Ed Kurland |
| Müşteri Temsilcisi | Ella McNicholas |
| Müşteri Temsilcisi | Jack Smith |
| Müşteri Temsilcisi | Francesca Somerville |
| Müşteri Temsilcisi | Emma Fry |
| Müşteri Temsilcisi | Tina Rugiwa |
| Müşteri Direktörü | Tessa Cranfield |
| Strategic Business Lead | James Rice |
| Strategic Business Lead | Holly Ripper |
| Ajans Prodüktörü | Georgina Kent |
| Prodüktör Yardımcısı | Michelle Hagen |
| Yönetmen | Tiny Bullet |
| Prodüksiyon Şirketi Prodüktör | Trent Simpson |
| Görüntü Yönetmeni | Patrick Meller |
| Editör | Owen Oppenheimer |
| Editing Şirketi | The Quarry |